The Secret’s Out: Casino Operators Share their Favourite Slot Machines

In the world of casinos, slot machines are the bread and butter of the business. With thousands of games to choose from, it can be a daunting task for operators to decide which ones to feature on their floors. But what makes some slots stand out from the rest? We spoke with several top casino operators to get their take on the most popular – and here profitable – slot machines.

The Importance of Slot Selection

Before we dive into the operators’ favourite slot machines, it’s worth noting just how important selection is in this industry. "Slot machine selection can make or break a casino," says Mark Davis, General Manager at The Star Sydney. "If you’re not offering games that appeal to your customers, they’ll go elsewhere." With so many options available, casinos need to carefully curate their game portfolios to ensure they have something for everyone.

Industry Darling: NetEnt’s ‘Tiger Gems’

So, what makes a slot machine stand out? According to several operators, it’s often a combination of features that set one apart from the rest. One such game is NetEnt’s ‘Tiger Gems’, a vibrant and action-packed title that has captured the hearts (and pockets) of many players.

"Tiger Gems is one of our most popular games," confirms Samantha Lee, Slot Manager at City Of Dreams in Macau. "We’ve seen a significant increase in revenue since adding it to our portfolio." But what makes this game so appealing? According to Lee, it’s the combination of free spins, multipliers and a unique feature that sets it apart from other titles.

The Key to Success: Innovation

Another key factor in a slot machine’s success is innovation. With new releases coming out all the time, operators need games that are fresh and exciting. "We look for games that offer something new and different," says Paul Thomas, Slot Manager at The Crown Casino Melbourne. "If it looks like just another generic slots game, we won’t take a chance on it."

NetEnt’s ‘Tiger Gems’ certainly checks the innovation box. With its striking visuals and dynamic gameplay, this title has been a hit with players from day one. But is it really as popular as operators claim? Let’s look at some numbers.

The Numbers Don’t Lie

According to various reports, NetEnt’s ‘Tiger Gems’ has consistently ranked among the top-performing slot machines globally. In 2020, for example, the game generated a staggering $23 million in revenue alone. That’s no small feat, especially considering the crowded market.

So what sets ‘Tiger Gems’ apart from other titles? For starters, its vibrant visuals and immersive gameplay are a major drawcard for players. The game’s use of wilds, scatters and free spins also makes it an attractive option for those looking to win big.

Operators Reveal Their Secrets

But what do operators look for in a slot machine? We asked several top executives to share their insights on the most important factors when selecting games.

"We look for titles that offer a unique experience," says Lee. "Something that sets them apart from other slots out there." Thomas agrees, stating, "We’re always looking for new and innovative features – whether it’s a progressive jackpot or a bonus round."

The Role of Progressive Jackpots

Progressive jackpots are a major drawcard for players, with many operators offering titles like Microgaming’s ‘Mega Moolah’ and NetEnt’s ‘Mega Fortune’. But what makes these games so appealing?

"Players love the idea of winning life-changing sums," says Davis. "We’ve seen some huge jackpots paid out on our floor, which is always a thrill for everyone involved." Thomas agrees, stating, "Progressive jackpots are a key factor in attracting high-rollers and casual players alike."

What’s Next?

As the gaming landscape continues to evolve, what does the future hold for slot machines? Will we see more innovative features like augmented reality (AR) or virtual reality (VR)? Only time will tell.

One thing is certain: as long as operators keep selecting games that appeal to their customers, slots will remain a staple of casino floors worldwide. And with titles like NetEnt’s ‘Tiger Gems’ leading the charge, it’s clear that this trend isn’t going anywhere soon.

Conclusion

In conclusion, when it comes to slot machine selection, innovation and customer appeal are key factors. With so many options available, operators need games that stand out from the rest. And according to several top casino executives, NetEnt’s ‘Tiger Gems’ is a title that checks all the boxes. Will it continue to be a top pick? Only time will tell – but one thing’s for sure: this slot machine has earned its place among the industry elite.